The Beebo Bottle Feeder
"Bottle Feeding" Re-Imagined
They held my hand through the whole process and helped us find the materials we needed at the right cost and on the right timeline. Their experience is worth it.”
The Beebo: A Better Way to Bottle-Feed
When Martin and Sarah Hill became parents of their second child they found it increasingly difficult to manage their baby’s bottle-feeding due to daily tasks like answering the phone or changing television channels, among other things. With an engineering background, Martin thought there had to be a better way so he created the Beebo. Martin and Sarah immediately found that it not only helped free up their hands but it also provided a wonderful bonding experience with their baby.
Manufacturing the Beebo proved to be a more difficult endeavor. When Martin began pricing U.S. manufacturers he was surprised at the high costs. He then started looking at options offshore where Martin was thrown into what he described as a “labyrinth of madness”. Besides the language barriers, there were differences in the business culture as well as a general feeling of distrust in getting his product safely and efficiently manufactured. It was then that Sarah discovered ITI and she encouraged Martin to contact them for help.
Finally Getting the Idea Off the Ground
Once he spoke with the team at ITI Martin was completely confident about manufacturing the Beebo offshore to China. Martin was happy to discover working with ITI helped to quickly eliminate the cultural differences and language barriers.
“They held my hand through the whole process and helped us find the materials we needed at the right cost and on the right timeline. Their experience is worth it.” The Beebo is now being sold at the right price point and the Hill’s couldn’t be happier with its success; thanks to ITI.