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Choosing The Right Artwork And Design For Retail Packaging

Items for international manufacturing and sale must have the right artwork and packaging if they are to sell well. Following are some pointers to consider when choosing a package artwork style and design.

Target Demographic

Consider who is most likely to buy the package when determining what style of artwork it should have. The target demographic, be it parents, children, women, the elderly, etc., will have a large bearing on how an item should be packaged.

If the items are being sold wholesale to a retail business, ask the companies in question how they feel about a particular package style. Doing so can mean the difference between keeping and eventually losing a valuable business partnership.

Ease of Viewing

Some types of packaging make it difficult to see the actual item for sale. This can turn off a lot of potential customers who would like to get a close look at the item in question and see how it works before buying it. Remember, packaging must not only be beautiful, but also practical. The artwork on the package must still allow a potential buyer to see the actual product clearly.

Choosing the Right Colors

Take care when choosing artwork colors. Manufacturing services that make expensive electronic items will want to use sleek, professional colors such as black, gray and blue. Those who make women’s products will want to use pastel colors that are not only professional in appearance, but also appealing to women.

China manufacturers and other entities can print any manner of artwork on all types of packaging. However, it is up to the designer of the product to choose artwork that will complement the item being sold. Those who are in charge of this important task will want to do careful research, then design artwork that is original, practical and good looking. Doing so increases the chances of the item selling well, both in the short term and long term.

While you focus on the perfect packaging for your retail product, let ITI take care of your overseas manufacturing needs. Contact us today.

By | 2017-03-09T14:08:11+00:00 September 11th, 2014|ITI News|

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